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How to make a successful business plan
The most important factor that an entrepreneur should keep in mind when preparing a business plan, is balance. A business plan should be prepared based upon two parameters: the fact that it should pragmatically project the plan, but also the fact that it is a sales tool as well. In other words, a business plan must demonstrate optimism and excitement, by mentioning risks but not dwelling on them, while at the same time being accurate and businesslike. Furthermore, while preparing a business plan, the entrepreneur should always keep in mind that the people to whom the plan will be presented are real people, meaning that vague and not well – thought, unorganized plans are not dealt seriously. Even minor mistakes such as spelling and grammar can suggest a number of negative attributes to the entrepreneur responsible for conducting the plan and therefore the idea as a whole. On the other hand, business plans that are not monotonous and show a good use of graphics could catch the attention of someone who reads hundreds of similar presentations every day. Finally we should mention that the process of preparing a business plan is ongoing as both assumptions and projections are re-evaluated.


 
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