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Towards a succesful Business Plan: Checklist
 
The following list can be used as a guide for the preparation of a successful business plan. It is not necessary for the steps to be followed in the order that are given below, but can be used as a guideline.
The Market
  • What stage is your business in - e.g. concept, development, later stages?
  • What is the market's total size?
  • Annual growth rate?
  • What are the market segments?
Customers
  • Why do customers need your product or service?
  • Why will they change their present buying habits to use your product or service?
  • What is the value proposition of your product or service to your customers?
  • How will you retain your customers and encourage repeat and multiple purchases?
  • What is your plan for Customer Service?
Competition
  • Who are your competitors?
  • Describe your competitive advantages.
  • Do you have first mover advantage?
  • Are the regulatory issues affecting your business?
  • Are there international trade and globalization considerations?
Management Team
  • Who is on the Management Team?
  • Describe their experience, successes and failures in the industry
  • How much equity does Management have invested in the company?
  • Does Management display motivated and enthusiastic leadership?
  • What degree of confidence do you, as CEO, have that the business will be successful?
  • How will you communicate that confidence to investors, employees, stakeholders and the media?
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